Privacy Policy

1. Who We Are

Similar Property ("we", "us", or "our") is an online dynamic-pricing SaaS platform for short-term rental property owners and managers. Our website is located at www.similar-property.com.

For any privacy-related questions you can reach us at info@similar-property.com.

2. Data We Collect

We collect two categories of data: information you give us directly, and information collected automatically when you browse our site.

Information you provide

When you submit the "Get Free Analysis" or "Start Free Trial" contact form we collect:

• First name and last name — to address you correctly.
• Email address — to send you the analysis and follow-up communication.
• Phone number — to arrange a call if needed.
• Property URL (optional) — so we can tailor the pricing analysis to your specific listing.
• Message (optional) — any additional context you choose to share.

Information collected automatically

When you visit our website, standard web-server logs and analytics tools record:

• IP address (anonymised where possible)
• Browser type, operating system, and device type
• Pages visited, time on page, and referral source
• Clicks and scroll depth

3. Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to understand how visitors interact with our website. Google Analytics collects data through cookies and similar tracking technologies and sends it to Google servers, which may be located outside the European Economic Area.

The information collected includes pages viewed, session duration, traffic sources, device and browser information, and approximate geographic location (country/city level). We do not send any personally identifiable information (such as your name or email) to Google Analytics.

Google's use of the data is governed by the Google Privacy Policy. You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.

4. Cookies

Our website uses cookies — small text files stored on your device. We use:

• Essential cookies — required for the site to function (e.g. session state). These cannot be disabled.
• Analytics cookies — set by Google Analytics (see section 3) to measure website performance. You can refuse these via your browser settings or the GA opt-out add-on.

You can control cookies through your browser settings. Note that disabling analytics cookies will not affect your ability to use the site.

5. How We Use Your Data

We use the data we collect to:

• Respond to your enquiry and deliver the requested free property analysis
• Contact you about your trial or subscription
• Send relevant product updates or pricing information (you can unsubscribe at any time)
• Improve our website content and user experience based on aggregated analytics
• Comply with legal obligations

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

6. Legal Basis for Processing (GDPR)

If you are in the European Economic Area, we process your personal data on the following legal bases:

• Contract performance — processing needed to respond to your enquiry or fulfil a service request.
• Legitimate interests — analytics and site improvement, where these interests are not overridden by your rights.
• Consent — where we ask for your explicit agreement (e.g. marketing emails). You can withdraw consent at any time.

7. Data Retention

We retain contact form submissions for as long as necessary to fulfil the purpose for which they were collected — typically up to 24 months from last contact. Analytics data is retained in Google Analytics for 14 months (the default GA4 retention period).

You may request deletion of your data at any time (see section 8).

8. Your Rights

Depending on where you are located, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Delete your data ("right to be forgotten")
• Restrict or object to certain processing
• Data portability — receive your data in a machine-readable format
• Withdraw consent at any time without affecting prior processing

To exercise any of these rights, email us at info@similar-property.com. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. All data in transit is encrypted via TLS (HTTPS).

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of the page. We encourage you to review this page periodically. Continued use of the website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: info@similar-property.com
• Website: www.similar-property.com